15% of Consumers Have Landed on a Competitor’s Site When Searching for a Brand’s .com: Traffic Le...

 Atom.com radar: In the digital world, consumers are familiar with certain patterns and the exact-match domain plus .com template is the gold-standard for finding brands online. We sought to understand how often consumers encounter the wrong destination when using the common “[brand].com” navigation pattern, and to identify where they end up when an ...