73% of Young Consumers Have Avoided a Brand Because of Domain: Domain Name, Trust, and Purchase B...

 Atom.com radar: Domain names play a key role in building credibility online and a range of factors, including length, spelling, and domain extension as well as the presence of unexpected characters (hyphens or numbers) can impact consumer trust. To give brands a clear measure of the impact of domains, we asked a simple question: have consumers ever ...