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81% of Marketers Say a Strong Domain Can Boost Paid-Ad CTR: US Marketers on Which Domain Characte...

1 min read 49 words 365 characters
 Atom.com radar: Domains can play an important role in marketing performance, potentially influencing metrics such as click-through rates, conversion rates, and cost-per-click. With this research, we sought to understand how US marketers perceive this impact, which domain characteristics they believe matter most, and whether they see a strong domain ...