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Are Buyers Paying for the Domain or the History Behind It?

· Jan Gebser · 1 min read

 SullysBlog.com: Most of us are trained to look at the name before anything else. Is it short, is it a .com, can people spell it, does it describe something somebody actually sells, is there a pool of buyers who'd want it. Those are the right questions most of the time and I'm not knocking them. But expired domains with backlinks drag in a question t...