Dot-brands have a spotty track record. Why are companies applying again?

 Domain Name Wire: A new wave of applicants is betting on dot-brands despite limited adoption. Today, ICANN posted another termination notice from a dot-brand owner seeking to cancel a TLD it acquired in the 2012 expansion round. Nippon Life Insurance Company said it no longer wants to operate .nissay. (Its domain name is nissay.co.jp.) That brings the...