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Inconsistent Outbound Is Almost the Same as No Outbound at All

· Jan Gebser · 1 min read

 SullysBlog.com: Outbound has always split domain investors into camps. Some swear by it. Others won't touch it. I understand both sides. What I don't understand is the middle: doing outbound once every few months, sending a handful of poorly researched emails, hearing nothing, and deciding outbound doesn't work. That's not a strategy. That's an occa...