Memory Fail: 86% of Consumers Have Failed to Recommend a Brand Because They Couldn’t Remember the...
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Atom.com radar: Word-of-mouth is a key channel for businesses, especially in the early stages, and friend-and-family recommendations come with a high degree of trust. For successful referrals to happen, however, consumers must have top-of-mind awareness of the brand and be able to recall the name on demand. To explore friction in this area, we asked...