Passing the Crowded Bar Test — 31% of Consumers Have Failed to Find a Brand After Hearing Its Domain

 Atom.com radar: To explore the issue of audibility in names and domains, we asked our audience of consumers if they’d ever failed to find a brand after hearing that name. Among those who have, we asked what made it difficult to rediscover the brand. The results should help brands optimize names for discovery in ads and podcasts, as well as passing t...