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What a Domain Really Costs You When It Takes Eight Years to Sell

· Jan Gebser · 1 min read

 SullysBlog.com: For years I did this math wrong, and I did it wrong in the direction that felt good. You buy a name for $400. You sell it eight years later for $2,500. That's $2,100, right? Write it down, screenshot it, drop it in the year-end thread. No, it isn't. Start with what shows up on an invoice. You paid $400 for the name. Then you carried ...